You Can’t Stop at Just One Bite!

Bites is a locally crafted artisanal cookie brand that uses carefully selected ingredients from around the world. This design aims to bring the mouthwatering deliciousness of our baked goods. Through brand revitalization, Bites aims to slowly establish itself as a Hong Kong speciality store for local cookies, capturing the essence of cookies that are so delectable, that you can’t stop at just one bite.

Befitting the brand's identity as a handmade bakery, the design incorporates hand-drawn illustrations, lending a warm, artisanal touch to the graphic elements. The logo follows a flowing style to evoke the mouthwatering deliciousness of the baked goods while symbolising the visual of 'cookies'. The colour palette, meanwhile, utilizes an eye-catching butter yellow, baked brown and flour white to give off a sense of deliciousness and a concept that the brand is vibrant to capture the authentic flavours which are inspired from all around the world, showcasing the bakery's treats from an enticing perspective.