This project is a rebranding work for BLS Capital to revamp its brand image through a logo, business card and website design. With years of experience working in the investment industry, the brand wishes to reserve a professional, up-scale and bespoke image to their potential audience.
To seek the communal aspects of BLS Capital's previous design and to build a new one, we take the brand's colour scheme of black, white and grey, with a new hue of Vibrant Blue which can give an interpretation of long-lasting continued growth to the company. as well as not being too tedious. To make amendments to the previous logo design, the new one is created with a thicker design and graphics to prevent being unclear on the thin lines.
A set of collateral designs is a highlight on the stamping line, with a black hot-stamping effect to present a subtle luxurious feeling and consistent with the whole branding. Paper usage will be presented in a smooth effect to add extra layering to the texture. The front side will show the tagline to emphasize the brand's core value and the back side will show the contact details bilingually.
BLS unveils its new identity through a captivating website design, crafted with a minimalist touch, the website reflects the brand's core values in every pixel. Journey through a symphony of seamless scrolling and enchanting masking effects, immersing yourself in a visual narrative that brings the brand's essence to life.
The newly renovated office design for BLS Capital embodies a "Minimalist Chic" aesthetic, enhancing the brand's professional image. The layout features an entrance that connects to a reception area, creating a welcoming space. The main office area employs an open design complemented by glass partitions, fostering a sense of transparency. Additionally, the incorporation of steel elements adds a touch of understated luxury to the aura of the office.
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