Inspiring Collaboration: Empowering Women Through Fitness

This design project is for the FEM Fitness, which is a fitness studio exclusively for women. The project involves event planning for a fitness open gym day in collaboration with the Hong Kong Breast Cancer Foundation. The scope of services provided includes brainstorming, designing promotional materials, shooting promotional videos, and organizing and preparing for the event - a one-stop service to help establish a clearer brand image for FEM Fitness. The goal is to strengthen the brand identity of FEM Fitness and raise awareness of breast cancer, by leveraging this event collaboration to enhance its brand presence and positioning.

One of our branding services is to prepare and plan a charitable fitness event for FEM Fitness and HKBCF. The Fitness Day will be completely free, and the revenue from purchased classes will be donated to charity. In this context, we have designed a series of communication materials to highlight the brand image better and provide social media promotion and photography services.

As part of the services provided, we offer graphic design and content creation for the FEM Fitness social media platforms. This involves making full use of the brand's typography and colour palette to create eye-catching posts that highlight the collaborative activities between FEM Fitness and its partner brands.