The purpose of this project created for the Grande Studio is to rebrand an Interior Design studio to expand their business scope also as a celebration of the 10th anniversary of the company. With a decade of professional service in living space design, the studio opened a new business line to target commercial clients with the service of providing workspace, F&B, and hospitality space designs on a larger scale.
Grande Studio has had its core business in living space interior design for years with a recognized reputation. A visual language for the brand is surrounded by words of elegance, inclusively combined with simplicity and modernism in a design. As the brand is expanding the business scope, it strives for an innovative approach from a sustainability perspective in either living, working, or the commercial space design.
A visual language for the brand is surrounded by words of elegance, inclusively combined with simplicity and modernism in a design. As the brand is expanding the business scope, it strives for an innovative approach from a sustainability perspective in either living, working, or the commercial space design.
Since the company has been focusing a lot on the residential project business in the past, so it leads to an unbalance in the proportions of the showcased project and the searching function between residential and commercial. The image given by the brand is not diverse enough and virtually blocked some potential customers from the commercial side.
The goal is to stand out from the brand's image and make it clear on the service provided in two obvious directions of commercial and residential projects. It also sets a way to optimize the user experience through more effective searching and filtering when the customer visited the website, browsing speed and content management system(CMS).
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