This rebranding project for HAIHAI is dedicated to raising the brand image and its core values which lie in the Moroccan artisan's handcrafted weaving sandals and the way of making them with eco-friendly raw materials, to raise awareness of Moroccan local craftmanship through rebranding.
Inspired by the brand's values of handcrafted shoes made by Moroccan artisans and the earthy concept of Morocco, this option accentuates its classical and rustic typography designed with feet, with a combination of willow green, raffia beige, ocean blue, and an off-white to symbolize the mother of earth, the monogram designed in weaving pattern to bring up the concept of craftsmanship.
HAIHAI specializes in Moroccan artisanal slippers, emphasizing meticulous craftsmanship and captivating aesthetics. The website reflects this essence by presenting a diverse range of slippers in a clean and minimalist layout, complemented by a harmonious color palette. The inclusion of interactive elements such as a timer and slider enhances the user experience, making it more immersive and engaging.
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