HANAA, a fashion brand founded by two local KOLs who share a deep passion for fashion, unveils a new chapter in Hong Kong's fashion scene. With their creation of women's apparel, HANAA aims to bring a fresh and transformative dressing experience to local fashion-forward women. The brand's founders firmly believe that fashion goes beyond external adornment, while it is a reflection of confidence and attitude.
The new logo is inspired by Ariel from 'The Little Mermaid' who showcases the qualities of courageously pursuing love and dreams in her life. While face-to-face position represents the two founders sincerely facing each other, supporting one another, and at the same time, symbolizes the brand's genuine approach towards each customer. The letter 'H' is emphasized on this logo as it holds an intimate meaning that is the initial for both partners as well as one of the founder's husband and son.
The brand brochure designed specifically for HANAA features the brand's core values, and philosophy, as well as the silhouettes and styling of its apparel. This dual-purpose creation serves as both a fashionable lookbook and a company handbook, strengthening the audience's awareness and understanding of the brand.
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