Higashi Sushi

When traditional Japanese cuisine meets light dining culture

Higashi Sushi
Client
Higashi Sushi
Industry
F&B
Scope of work
Brand Narratives/ Brand Personality & Messaging / Logo / Website Design / Leaflet Design
Website Link
Client Background

HigasaSushi is a local sushi delivery company newly established in Hong Kong. They use the traditional Japanese umbrella - Higasa as the core of its brand and values to bring up authentic Japanese cuisine. The brand's image has been elevated through a redesigned logo, revamped website and printing designs.

CONCEPT

Drawing inspiration from the iconic Higasa - this design concept celebrates the brand's deep connection to traditional Japanese culture, happiness, and health. Embracing a playful, eye-catching aesthetic, it utilizes vibrant shades of green and orange to create a striking visual impact. The typography features a bold, abstract form that serves as a focal point, highlighting the inherent beauty of the Japanese script.

Higashi Sushi
Higashi Sushi
Higashi Sushi
Higashi Sushi
Higashi Sushi
Higashi Sushi
Higashi Sushi
Endorsement

"I really recommend Grande Marketing agency. More than an agency they became a partner to create my new brand. As an entrepreneur, they adapted to my small budget. They designed the logo, the website, and the key visual for my new sushi brand in a short time, and they were always very reactive to all my questions and requests. They achieved to fulfil the brief even better than I expected, and my new brand is really what and where I wanted it to be. The feedback from the customers is really great, they love the website agronomy, and the visuals and find the brand appealing and beautiful."

- Ms. Antoinette Lasjunies, Higasa Sushi Limited

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