HigasaSushi is a local sushi delivery company newly established in Hong Kong. They use the traditional Japanese umbrella - Higasa as the core of its brand and values to bring up authentic Japanese cuisine. The brand's image has been elevated through a redesigned logo, revamped website and printing designs.
Drawing inspiration from the iconic Higasa - this design concept celebrates the brand's deep connection to traditional Japanese culture, happiness, and health. Embracing a playful, eye-catching aesthetic, it utilizes vibrant shades of green and orange to create a striking visual impact. The typography features a bold, abstract form that serves as a focal point, highlighting the inherent beauty of the Japanese script.
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