King Fook Jewellery, a renowned and established name in the industry, sought to elevate its brand presence for the modern era. While the brand is deeply respected for its heritage and quality, the existing visual identity and communication materials required consolidation and refinement to resonate with a contemporary, discerning clientele across all touchpoints.
The design concept for King Fook Jewellery revolves around the harmonious fusion of its rich legacy with a clean, contemporary aesthetic. We drew inspiration from the brand's core values: Trust, Craftsmanship, and Eternal Value.
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