MORA is new interior design studio with a service focus on Italian custom furniture for some newly renovated home design. As the brand is focusing on high-end Italian furniture design and its distinctive craftsmanship, they are also providing Italian-inspired space design and planning targeting a range of customers who are more mature and seeking for ingenious products and living standards.
Logo design - “Less is MORA”, Italian design is speaking of minimalistic mixing the classical heritage and a range of outstanding craftsmanship. Composed by three major design concepts of minimal, earthy color tones and an exquisite palette of materials as a rotated circle to present the timeless Italian-style, using the neutral color scheme of wood and gold, delivering the message of high-end and natural.
A set of collateral designs for MORA includes name card, letterhead, and paper folder designs to speak MORA mixing with classical heritage and exclusiveness. With the use of the brand's subtle and high-end color palette of metallic brown and neutral gold, is also known as a symbol of "quality materials" that MORA applies in furnishing.
Taking inspiration from the brand’s exquisite and minimal color palette and aesthetics, the website design for MORA allow their users to enjoy a journey to explore a different variety of project showcase and materials using vertical and horizontal scolling, and parallax effect, in an vibrant way.
One unique feature of the website is a material and fabric library showcasing a range of luxurious material boards used for Mora’s home designs which covers creative decors like leather, tiles, metal and fabrics with their characteristics and functionality.
In every furnished project for MORA, showcasing different textures and materials used for furniture and details, this function allows clients to understand every exquisite material and its characteristics, to curate a board to select for their homes.
With a targeted serving range of middle-class mature clients, Mora's showroom interior is set in a neutral and modernist style with details of the stripe patterns, where minimal alignment, metal, bronze and different tiles can be seen through the space to bring out a more luxurious and high-end sensation. With a feature on their brand core on imported Italian veneer and materials, most wall and cabinet construction in the showroom is made with this material.
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