MUSEO

Redefine The Artisan Italian Paints Concept

MUSEO
Client
MUSEO
Industry
Interior Design
Scope of work
Brand Narratives/ Brand Personality & Messaging / Logo / Website Design / E-commerce
Client Background

MUSEO is an Italian artisan paints agent dedicated to interior design companies, that owns three brands. The parent company mainly sells paints and painting tools and hopes to rebrand itself with a new look for its customers.

CONCEPT

The new logo design will have a more substantial, sturdy, and corporate feel than the previous logo, which will appear more grounded. Taking inspiration from the fluid state of paint, the "O" in the new logo will be infused with dynamic lines to express the delicate, flowing quality of the paint.

MUSEO
MUSEO
Website Design

MUSEO's newly designed official website is specifically optimized for e-commerce, featuring a diverse selection of Italian paints. It allows customers to easily browse real-life design cases that demonstrate the actual effects of various painting brands. Visitors can explore different styles, click to view specific brands and types of paint, and make purchases directly through the site at any time.

MUSEO
MUSEO
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