Smash Factor Ltd is an indoor golf club located in Hong Kong. The studio focus on an innovative lifestyle that infuses outdoors into indoors to form a new style of golf club recreation interior. The company visualize the environment of a sprawling outdoor golf course to bring into an indoor club by filling in nature-blended elements like branch silhouette, curvy alignments, wood material, and a lithe colour palette to recreate a realistic outdoor ground for golf lovers.
Evoke the theory of golf and envisage its perfect swing, the logo is created composed of its swinging silhouette and variation on the angle of “tee-off” to create a motional round on the logo, also highlighting the significant texture of a golf ball. It is filled with Smash Bush Green as primary color and the typography with sharp diagonal cuts gives off a rapid movement as a message for golf players.
With implementing the brand image of the golf centre for Smash Factor, the interiors of the company curates a nature-blended aesthetics with materials found in the space such as wood furniture with the slatted pattern, bush green color tone and some greenery and plantings within areas, to create an aura which is simulating an outdoor golf court and deliver vibrancy. Apart from golf playing time, golfers could always enjoy a bit of a chill-out moment at the mini-bar with others.
Have you got a creative idea or project in mind? Get in touch to learn more about our expertise, request enquiry or just a chat.
