Zherui is a company that has a solid and experienced background in providing investment services for their clients. This rebranding project serves the goal of repositioning the company and redefining the company's brand image and core values to the audience, including services of logo design and interior space design.
This design is taking inspiration from the company'sinitial interior design made with curvy alignments and softangles in the space, using a deep navy to give a sailor image of the brand to navigate clients. Also, the company's sub-mark is attached to the navy background in a more subtle but high-end presentation.
The space is curated within a clean and minimalist design concept to avoid too many styles and colours together area. At the same time, white can be boring and tedious sometimes so a touch of royal blue is added to give a more vibrant atmosphere and provide a sense of calm and maturity.
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