Client Background
This rebranding project for HAIHAI is dedicated to raising the brand image and its core values which lie in the Moroccan artisan's handcrafted weaving sandals and the way of making them with eco-friendly raw materials, to raise awareness of Moroccan local craftmanship through rebranding.
CONCEPT
Inspired by the brand's values of handcrafted shoes made by Moroccan artisans and the earthy concept of Morocco, this option accentuates its classical and rustic typography designed with feet, with a combination of willow green, raffia beige, ocean blue, and an off-white to symbolize the mother of earth, the monogram designed in weaving pattern to bring up the concept of craftsmanship.
