EMBRACE MODERNISM AND ITALIAN LUXURY LIVING ATTITUDE

A set of collateral designs for MORA includes name card, letterhead, and paper folder designs to speak MORA mixing with classical heritage and exclusiveness. With the use of the brand's subtle and high-end color palette of metallic brown and neutral gold, is also known as a symbol of "quality materials" that MORA applies in furnishing.

Taking inspiration from the brand’s exquisite and minimal color palette and aesthetics, the website design for MORA allow their users to enjoy a journey to explore a different variety of project showcase and materials using vertical and horizontal scolling, and parallax effect, in an vibrant way.

One unique feature of the website is a material and fabric library showcasing a range of luxurious material boards used for Mora’s home designs which covers creative decors like leather, tiles, metal and fabrics with their characteristics and functionality.

In every furnished project for MORA, showcasing different textures and materials used for furniture and details, this function allows clients to understand every exquisite material and its characteristics, to curate a board to select for their homes.

With a targeted serving range of middle-class mature clients, Mora's showroom interior is set in a neutral and modernist style with details of the stripe patterns, where minimal alignment, metal, bronze and different tiles can be seen through the space to bring out a more luxurious and high-end sensation. With a feature on their brand core on imported Italian veneer and materials, most wall and cabinet construction in the showroom is made with this material.