SAMSUNG

WHEN HIGH TECHNOLOGIES MINGLED WITH LUXURY HOME CONCEPTS

Client
Samsung
Industry
Consumer & Industry Electronics
Scope of work
Booth & Display Design
Client Background
Samsung has been developing and expanding strategic products in the consumer electronics sector with superior technology and innovative design since 1969 and has a recognised reputation for different ranges of digital products including flat-panel TVs, tablets, and monitors. They have been invited by Home Journal to the awards ceremony with a feature on their newly launched products on living and lifestyle.
CONCEPT
Home-inspired, cosy yet luxurious have become the aesthetics of this display area situated in the Home Journal Awards ceremony in Tai Kwun, Samsung wishes to create a simulation that features their new living products such as a fridge, a free-standing display screen. Grande has worked on the FF&E design on selecting several designer loose furniture including soft-toned carpet, decorative console and armchair under a dim setting, as well as a wood-like backdrop to shape a “feature wall” as luxury home design highlights.
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