Gelato Lab

Set Off Gelato Sail With The Sicilian Breeze

Gelato Lab
Client
Gelato Lab
Industry
Food & Beverage
Scope of work
Brand Personality & Messaging/ Brand Vision & Mission/ Logo / Company Brochure / Menu / Packaging / Key Visual/ Pop up store
Client Background

Gelato Lab was born from the common dream of its founders, which merged one's artisanal gelato creative genius with the other's extensive F&B market expertise in Hong Kong and Macau creating the right recipe for success. The current brand repositioning project aims to create a more distinct brand image, highlighting the origins of the gelato, to enhance customers' confidence in the quality of the brand's products and its authenticity.

CONCEPT

"It's hot, let's have some gelato!" Francesco Procopio Cutò, the inventor of Sicilian gelato and sorbet, is the inspiration behind Gelato Lab, a project dedicated to paying tribute to him and the place where gelatos were born - Sicily.

The design concept for Gelato Lab draws inspiration from the timeless charm and nautical elegance of the Southern Italian island of Sicily. The gelato experience is designed to transport customers to the sun-kissed shores of the Mediterranean, using elements from the island's rich maritime heritage and vibrant coastal lifestyle.

Gelato Lab
Gelato Lab
Gelato Lab
Gelato Lab
Company Brochure

The Gelato Lab company brochure features the brand's core values and principles, its vision and mission. Utilizing the brand's color palette and design elements, the brochure layout is uniquely vibrant and dynamic. This is primarily intended for wholesale and B2B business purposes, helping Gelato Lab's partners develop a strong and lasting impression of the brand.

Gelato Lab
Gelato Lab
Gelato Lab
Gelato Lab
Pop-Up Store Design
Gelato Lab
Gelato Lab
Gelato Lab
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