The brand mostly targets young couples and families with a limited budget but complete planning on renovation or a new home design, with initiatives focusing on human-oriented, flexible and sustainable living ways, and a rebranding took its first on a new logo design.
This design is focusing on the fluidity and alignment of Scandinavian interior designs using a flowing typography style and animation to symbolize the continuity and sustainability of design style, furniture and functions, which are always human-oriented andflexible for every family.
A set of stationery design composed of letterforms and envelopes, paper folders of the brand, with a highlight on the paper textures and high-end minimal design which stay coherent with the entire brand image
The name card design of Inbloom retains its minimalism with clean white aesthetics with a focus on texture and a unique flowing alignment of typography, bringing back of meaningful Scandinavian interior designs for homes.
Newly add-on function of the blog featuring the new website with the « Before & After » idea sharing on new home renovation, to let potential customers know more about the concept of Inbloom and the Scandinavian living style.
Another new built-in function of an enquiry form system is allocated at the bottom of the project pages, which could direct their customers to a self-booking system for a free consultation when they found an interesting project.