Regal City

Redefine its classic & modernism

Regal City
Client
Regal City
Industry
Alcoholic Beverages, Homeware & Lifestyle Essentials
Scope of work
Rebranding / Logo / Collateral / Interior Design
Client Background

The company decided to make some changes after over two decades of export-import business in the industry. While they would redefine the brand values and recognition among staff and visitors, and starting to approach different commercial clients from a wider serving area, we have developed an image for them and created it with the blend of textures and soft hues to present a brand new, modern and inviting environment to generate a Scandinavian style of workspace.

CONCEPT

Taking inspiration from the ancient Roman inscriptions from the 1st century, remodelling the typography design with classical proportions to preserve the beauty of the ancient Latin alphabets. This logo is completed with a fusion of classic and modernity by adding some curvilinear details, also they are interlinked with each other to create a pure enjoyment in this bustling city.

Regal City
Regal City
Collateral Design

This logo is completed with a fusion of classic and modernity by adding some curvilinear details, also interlinked with each other while the shimmering effect represents Hong Kong - a dynamic and bustling city, which is under a royal dark green colour to create an exquisite sensation which belongs to Regal City.

Regal City
Regal City
Regal City
Signage Design

With a reinvented brand identity, a grand and welcoming opening is authentic to the brand. A feature wall with the logo arose the brand image, outlined with some minimal alignments, curved lining designs, light penetration and glowing effect on the logo, retaining a striking impression on every arrival.

Regal City
Regal City
Regal City
Regal City
Regal City
Regal City
Regal City
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